What Is Shopify?

Shopify could be a cloud-based SaaS (or Software as a Service) shopping solution which allows businesses to make a web store and sell their products to the customer. it’s many pricing plans and features that set fits to any business size. Most of the start-up company’s prefer Shopify for its premium features at reasonable price. Not only the start-up company’s use Shopify but also enterprise-sized businesses can make benefit using Shopify as their platform. they’re plate stuffed with integrations to assist Shopify scale alongside your business growth.  

More Shopify Feature Option !!

Shopify Plus – The Plus in Shopify Plus describes that it is an ecommerce platform for businesses on larger scale. This updated version of Shopify offers advance features with giving high priority to customer care support. And even more capacity to handle bulk of order volume seamlessly.  

Shopify Lite – Shopify Lite is a reasonable plan that enables you to sell products on an existing website. By considering that you got an site which is not hosted on Shopify, you can use Buy Button to sell without actually hosting Shopify. With this plan, you can also use the messenger chats, sell both online and offline. The invoice can be send using the $9 plan. 

Shopify POS – Shopify POS (Point of Sale) is an application that enables a seller to sell products offline even. You’ll be able to sell products at a physical store, trade shows, pop-up shops, or other events in-person using Shopify POS. you’ll be able to accept payments along with your iPhone, iPad, or Android using the POS app. 

How Does Shopify Work?

Shopify is a cloud-based ecommerce software with some monthly subscription that provides businesses access to an admin panel where a seller can enter data, store data, add products, and process orders. The software is straightforward to use and comes with little learning curve, so with the help of that you can launch your online store and running quickly. You’ll be ready to select from an expensive selection of free and for-purchase design templates. These themes are clean and modern, and Shopify provides a spread of editing tools that you just can use to create your chosen theme suit your brand.  

If you bought a subscription, you will further get secure and reliable web hosting for your site. The Shopify has so much of stability that your site wont crash at the peak of the traffic moment. Or worse hijacking of your transactions. You don’t need to worry about your site crashing during peak traffic or hackers hijacking your transactions. With 99.98% uptime and a free SSL certificate, Shopify handles your business.  

Finally, the monthly plan will give you 24/7 customer care service. You’ll be ready to contact support via phone, email, and live chat. And you will have access to use Shopify’s knowledgebase for resolving smaller problems on your own. Shopify claims that it’s an all-in-one solution. With a Shopify subscription, you must have everything you would like to quickly begin selling on your very own ecommerce platform.  

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What can you Sell on Shopify and what not?

Shopify supports various kinds of eCommerce businesses. Shopify users can sell any type of products, be it physical products, dropship products or digital products on this ecommerce platform.  

Shopify sellers use the software to promote a large style of products like: 

• eBooks 
• Handcrafted Goods 
• Gift Cards 
• Beauty Supplies 

• Events 
• Home Goods 
• Online Classes 
• Outdoor Gears 
• Digital Products 

• Clothing 

  And much more!  

 According to the latest news, the best trending Shopify items for 2020 are peel-off-face masks, exercise bands, nail polish, blankets, water bottles, and yoga mats. So if you’re within the attention or wellness field, Shopify is an especially sensible and best choice for you. When it involves selling goods on Shopify, almost anything goes.  

 However, Shopify have some strict guidelines about what you cannot sell. If you try to sell any restricted product, you might get suspended from the platform. The sole hard and fast rule is that you simply can’t sell anything illegal and therefore the following products are prohibited:  

• Certain firearms and their parts Counterfeit 
• Alcohol 

• Unauthorized goods  
• Tobacco 
• Gambling products  
• E-cigarettes 
• Regulated products or services Adult products Drug paraphernalia  

• CBD 
• Event tickets High-risk businesses like bankruptcy lawyers, computer technical support, telecommunications equipment, etc 
• Computer game currency 
• Weapons 

 Basically, if it’s illegal or irregulated by the government, you cannot sell those on Shopify. Still unsure if you’ll sell your products on Shopify? Contact Shopify for the most recent rules and regulations. 

The Pros & Cons of Shopify

As you will expect, while Shopify is a superb option for several merchants, it isn’t for everybody. Here’s a quick list of the explanation’s merchants choose Shopify, followed by a listing of common customer complaints:  

Shopify Pros

• Easy to Use: this is often out and away the most important reason merchants love Shopify. Shopify is constructed for the common user, not skilled developers. It’s simple to feature products, create discounts, and process orders. Web design is user-friendly and very easy to use. Especially with the drag and drop editing tool of Shopify.  

• Low Start-up Price: Shopify has really fewer monthly fees as compared to others.  Shopify’s relatively low monthly fees makes it really affordable. As the fundamental fees is just $29 per month.  

• Beautiful Themes: Subscribing merchants can select from a spread of free, mobile-responsive themes. Premium (paid) themes also are available for merchants who want more options.  

• Good for Drop shipping: Shopify is that the platform of choice for several drop shippers. Integrations with Sprocket and Oberlo make drop shipping from your Shopify admin plenty simpler.  

• Lots of Support Options: you’ll access technical support every hour of the day through phone, live chat, or email. Self-help options are available further. Customers like that Shopify’s support is on the market outside of standard business hours.  

Shopify Cons

• Limited Functionality: Shopify comes preloaded with most of the features small businesses must build a web store. However, every business has some specialized requirements, and Shopify typically doesn’t have the features to satisfy those specific needs. this can be where add-ons are available in. Many merchants find yourself desirous to purchase one or two of add-ons to create this handcart work the way they have it to.  

• Costly Add-Ons: As you have seen so far, Shopify offers everything at basic feature but lacking many advance filters. This feature will be available at a very costly price. It might double your monthly fees.  

• Transaction Fees: As many shopping carts have lessened their transaction fess but Shopify retains 0.2% to 0.5%, completely depended upon your plan. You are doing have the choice to own Shopify waive these fees once you accept payments through Shopify Payments. However, Shopify Payments has its justifiable share of complaints, and it should not be the most effective payment processor for everybody.  

• Strained Customer Support: While Shopify was known for responsive customer support within the past, newer customer reviews voice mixed reports on the support team. Some users are impressed by the support they received but not all. As others complain that Shopify support representatives weren’t able to help them resolve their issue. 

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Payments on Shopify

Are you wondering to sell your amazing products on Shopify? The way to get the foremost profit out of your Shopify subscription for your business, is by playing the software’s strength.  

Looking into Shopify Payments, you can sign-up for a free 14-day trial of Shopify to check it out for yourself. During the trial session, you can build your own online store as well as can test out free Shopify apps. If you promote hard enough, you might make your first sale. Shopify’s cost starts at $9 per month for the Lite plan. Moreover, most first-time sellers prefer Shopify’s fundamental plan of $29 per month. The mid-level Shopify plan costs $79 per month. If you’ve been running a business for quite a time, go for Shopify.  

How to Grow Your Shopify Store

You can grow your Shopify store variety of the way. Here are some ideas to induce you started on Shopify:  

• Create Ads – With the help of Create Ads, you can run advertisements on various platforms like Facebook, Google, and other social networks. Importantly, you must select the platform where your audience spends the foremost time so that you can often interact with them. It’s also very crucial to decide on a platform where the targeting options are expansive, allowing you to precisely pinpoint the perfect customer. Till date, Facebook and Google are the foremost popular ad platforms. But ultimately, you wish to choose the one that’s best for your niche.  

• Content Marketing – SEO is the powerhouse of bringing in relevant traffic back to your ecommerce site. The majority new store owners often abandon content marketing strategy on their sites. Most of the times, new entrepreneurs want to create a fast buck so that they concentrate on ads. However, after months of investing in advertisements, they realized that costs were too high. By doing content marketing, you’ll run retargeting ads targeting your blog traffic which have lower ad costs and better conversion rates.  

• Social Media – Before you create your store or launch it in public, you ought to already be building an audience. For instance, start an Instagram account weeks before launching your store. It allows you to push to audiences at the launch time. With an audience already in your hands, you can generate some sales with link in bio or uploading in story.  

• Multichannel with Shopify POS – If you’re a multichannel seller who sells offline likewise as online, Shopify is a superb choice. Shopify makes it easy to sell in brick and pop-up shops in its house of POS system. After you join up for Shopify’s eCommerce store, you’ll also automatically gain permit to Shopify POS. Shopify POS allows you to easily complete offline retail transactions and process Mastercard payments. Your online store and POS system are synced in order that every inventory change you create on one platform appears on the opposite.  

• Try Selling Digital – Shipping is one amongst the most important hassles attached online selling, and it can really take your profits. Selling digital products allows you to learn from all the perks of selling online while eliminating one in all the foremost downsides. Trade your MP3 files, videos, eBooks and printable. Disable shipping charge on those products and let customers download digital products right from your site. Fill some downloadable products and begin fulfilling customers’ orders faster, without spending a penny on shipping.  

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Conclusion :-

                         It is wise as well as best to make your own online store using the Shopify – ecommerce platform. If you’re looking to create money online, Shopify is that the best platform for online retailers. Avail oneself of the free trial to check it out for yourself to work out the proper hype for you. Shopify is all about making commerce better for everybody so it would just be the right platform for you. Be your own boss!