Responsive Website Design and SEO Ranking Boost

Responsive Website Design and SEO Ranking Boost

Today’s time is just not modern, its digital. In this digital era, people have shifted from desktop to mobile platform. And this platform dominates a majority of the web businesses. It has only been a year since Google announced that they’re moving to a more mobile-focused indexing, and therefore the SEO landscape has never been the identical. That announcement only necessitated the incorporation of a responsive web design to an SEO’s mobile website because having a responsive web design affects your SEO through positive user behavior signals. That specific announcement hinted that lots was visiting change for us.  

 The most potential change is that SEO must not only present in desktop, but also in mobile versions. The mobile-centric attitude that society has adapted has been growing for a long time now and isn’t changing anytime soon. Which involves lots more work for SEO professionals. Subsuming a responsive web design to your site, will require lot of time, energy and effort. Without any further ado, lets start diving into the topic.  

What is a Responsive Website Design

Web design Agency

People spend, on average, 3.3 hours on a daily basis engaging with digital media on their smartphones. due to this shift in consumer behaviour, it’s not enough to own a web site that only works from a personal computer. What is a responsive website design? A responsive web design impulsively adjusts to different sized screens and devices depending upon accommodation. With a responsive website, someone can browse your website from any device and it’ll still look and performance perfectly.  

How does Responsive Websites works

A typical website is comprised of a collection of files (each web page—home page, about page, etc.—is a personal file). Each file has HTML code and content (like, text and images). Web content are styled with files called Cascading Style Sheets (CSS). For easy explanation, let’s say that a regular (non-responsive) website includes a set of files and some CSS files that govern the design of the positioning. A responsive website design counts alternate set of CSS files on the device by getting access to the location. The location looks and ‘responds’ differently supported the device.  

 For example, while someone viewing the positioning from a desktop device sees a horizontally aligned navigation menu, someone viewing the positioning from a mobile device gets a vertically aligned navigation menu with larger text that’s easier to read on a smaller screen.  

Why Responsive Web Design is vital !!

Web development, programmer engineering website

There was a time when people only accessed websites from a microcomputer. The overwhelming majority had the identical size monitor. Websites were designed for the typical visitor. Today, people access websites from a spread of various devices with screens starting from some inches all the far to 27 or more and expectations have changed. Consumers expect the web site theyre visiting to grasp that theyre employing a tablet vs. a PC. They expect the location to regulate to themnot the opposite way around. Different devices also include different expectations in terms of usability.  

 People visiting an internet site from a smartphone expect to be able to click a signalling and have their phone give them the choice of auto-dialling that number. Similarly, they expect an address to possess a “click for directions” option that uses their phone’s GPS. A site that’s responsive takes all of this under consideration and automatically go with provide visitors with the simplest possible user experience irrespective of the device getting used to access the location.  

Why Your Business Needs a Responsive Web Design !!

The web has moved forward at an out of this world rate over the past year. Among the numerous changes, the inevitable happened. Mobile web browsing overtook desktop because the device of first choice for internet users. As published in late 2016, we also saw that, of these those who only use one form of device, twice as many are using smartphones over desktop computers. Neither of those observations would have taken web designers and marketers out of the blue. And yet, the slow response of both business and therefore the online industry to the new state of the online could be a little baffling.  

 In spite of the premonitions from the industry furthermore as published statistics, many still haven’t responded well to a basic and obvious demand – responsive web design. According to some, the quantity of these who have did not adapt to the demand for a responsive environment is as high as 60 percent. This should be a explanation for concern for businesses (not to say a powerful motivation for web designers who are searching for work!)

discussing about web design

Google is made for users – for those who search the online. In an exceedingly world where those users are accessing the net via mobile devices, Google is acting accordingly. And so, it stands to reason that they’re visiting favour those sites that meet the wants of Google users. In short, Google goes to favour websites that are optimized for people using mobile and smartphone devices. Those websites are typically those that have incorporated a mobile responsive design.  

 Still sitting and thinking? Start reaping the SEO rewards for upgrading to the mobile responsive design. Latest studies from Google says that, any business, no matter if it small or big enterprise, must have a responsive website for cutting the edges. Here are five facts that is required to achieve success and uphold it. Unable to believe, right? 

 Take a glance at these marketing statistics and see the prove in your own eyes:  

  • Almost, 57% of entrepreneur won’t recommend a business with a poorly designed mobile site. 
  • 57% of the US online traffic now comes from smartphones and tablets (As per BrightEdge, 2017Top of Form) 
  • Bottom of Form 
  • 69% of smartphone owners says that they prefer to buy from companies with mobile sites and good customer services. (BrightEdge, 2017)  
  • People (including both seller and customer) have two times more interactions with the brands on mobile, rather than desktops or in-stores. (Google, 2017)  
  • 50% of B2B search queries in recent time are asked through mobile phones. It may increase up to 70% by 2021.  
  • in 5 smartphone owners address mobile search option, at first to check their emergency needs. (Google, 2017)  

Responsive Website Design and SEO

In 2015, the marketing world blew up with what would become referred to as Mobilegeddon. On April 21, Google announced that mobile-friendliness was now a ranking symbol, meaning mobile-friendly, responsive websites appeared higher within the search results. After that, there have been some updates to include responsive design as the key ranking indicator. It’s simple and better rankings cause more visits to your website, which ends up in additional leads and sales.  

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Google is made for users – for those who search the online. In an exceedingly world where those users are accessing the net via mobile devices, Google is acting accordingly. And so, it stands to reason that they’re visiting favour those sites that meet the wants of Google users. In short, Google goes to favour websites that are optimized for people using mobile and smartphone devices. Those websites are typically those that have incorporated a mobile responsive design.  

 Still sitting and thinking? Start reaping the SEO rewards for upgrading to the mobile responsive design. Latest studies from Google says that, any business, no matter if it small or big enterprise, must have a responsive website for cutting the edges. Here are five facts that is required to achieve success and uphold it. Unable to believe, right? 

 Take a glance at these marketing statistics and see the prove in your own eyes:  

  • Almost, 57% of entrepreneur won’t recommend a business with a poorly designed mobile site. 
  • 57% of the US online traffic now comes from smartphones and tablets (As per BrightEdge, 2017Top of Form) 
  • Bottom of Form 
  • 69% of smartphone owners says that they prefer to buy from companies with mobile sites and good customer services. (BrightEdge, 2017)  
  • People (including both seller and customer) have two times more interactions with the brands on mobile, rather than desktops or in-stores. (Google, 2017)  
  • 50% of B2B search queries in recent time are asked through mobile phones. It may increase up to 70% by 2021.  
  • in 5 smartphone owners address mobile search option, at first to check their emergency needs. (Google, 2017)  

How does Responsive Web Design boosts SEO Ranking  !!

The internet is ever changing field, even right now internet is changing. The mobile platform has officially over sped the desktop, in terms for web browsing. This news mustn’t be a surprise for SEOs because it’s our job to predict where the net landscape is headed and to adapt accordingly. That’s why majority of businesses have adapted more mobile friendly website design, especially responsive website design.  

 Google is very adaptive in nature as it is always user-centric. That’s why when people shifted to mobile focused web browsing, google had no problem in accepting and giving in return. Which entails that the SEOs that specialize in the users rather than anything are favoured by Google. Basically, if you’re moving toward a more mobile-optimized website, then you’ve got the approval of Google. The mobile optimized sites come with mobile responsive design.  

 Apart from mobile optimization, here are the important 5 reasons about mobile responsive design for increasing SEO rankings.

1.Site Usability

One of the most reasons why users don’t be your website for an extended amount of your time is because they typically have a tough time navigating through its pages. Consequently, the time a user spends on your page is employed by Google to work out a site’s or page’s quality or value. If you’ve got a responsive web design, then users will have a far easier time navigating through your website, and overall have an honest user experience. This explains that if your site’s UX is seamless and easy, you will have multiple visitors and converted users. Simply put, a good responsive mobile web design results in an honest user experience, and you’ll also earn Google’s favor which can result in greater rewards (higher rankings). But doesn’t just stop there as your site’s usability and top-notch customer experience needs daily emphasizes. Businesses must always remember of their conversion rate and their customer’s experience.   

Some factors that affect your website’s rankings are:  

  • Positive Reviews  
  • Traffic  
  • Branded Searches  

 

These three often are available in relation together with your site’s design element. A mobile responsive web design is the right to begin customer satisfaction journey and improve massive impact on their experience. I cannot stress enough on how important it’s to extend your site’s usability by incorporating a responsive design.  

2.Page Load Time

page load time optimization

We all know that one factor that Google considers when ranking websites are your page load time – the faster it’s the higher it might be for your rankings. If you’re an SEO, it’s your job to form the location load as fast as possible to assist your site be ranked higher. Websites that are more mobile responsive will usually load faster than those who don’t seem to be. this can cause a more positive user experience and hopefully, a lift in rankings. Also, Google has shown favor to the websites that have fast page load times, so it might not be detrimental for you to optimize it for faster page load time.  

3.Bounce Rate

Bounce back analytics

Whenever a visitor exits your website after only spending a brief amount of your time or they exit immediately after entering your website is termed bounce rate. it’s directly associated with time on site, and Google considers the entry and exit time of tourists whenever they’re ranking websites. If Google notices that you simply have high amounts of bounce rate, then it’ll directly affect your rankings because Google interprets it because the site not having the ability to answer the user’s query. Aside from your content, the look of your page is another factor that creates the visitors stay. If your content is top-notch but the look is below average, more often than not, it’ll result in you having massive amounts of bounce rate. Having a mobile responsive design won’t only facilitate you have an appealing design, but it’ll also facilitate your deliver your content in an organized, easy to understand, crisp, and overall clean page. 

4.Duplicate Content

fb duplicate content

No matter how advanced Google’s crawlers are, they’ll still need direction from SEOs so as to grasp which of the pages are the foremost vital to a specific website. Some webmasters or SEO opted to travel for a separate mobile website will usually suffer from duplicate content. This happens because although you have got different URLs for your mobile website and your desktop website, they’ll still have the identical content. If you got any copied content, your rankings will be in danger.It is very important to make Google understand the pages that vital. And also, the results of not fixing duplicate content are going to be lower rankings. However, if you incorporate a mobile responsive design on your website, then it’ll facilitate your together with your problem of getting duplicate content because you may only use one URL (not separate) no matter the device utilized by the user.  

5.Social Media

3d social media digital marketing

Social sharing isn’t an on the spot ranking factor, but it’ll facilitate your build up an audience or following. Having a mobile responsive design will make it easier for your visitors to share your content/pages on social media that would potentially facilitate your gain more visitors. Having more visitors will help Google understand that your website can be trusted and has content that’s liked by the users – which may be a good thing. So, if your mobile web site’s design isn’t responsive well, then your audience will have hard time finding the social sharing button. Cause the web site that was on their mobile screen might be the desktop version. It can be a bad thing for your site.  

Think Ahead: Pre-Plan with Mobile Users in Mind !!

Pre-planning your mobile responsive web design will usually lead to a more concise and thoughtful design. It helps business to mind map your SEO strategy and lay out the vision and purpose of the web site before you begin building it. Pre-planning also will facilitate you develop the vocabulary for your business, site, or service. That vocabulary will become important presently as you undertake your keyword research and mobile content strategy. All of this can be visiting aid your SEO efforts by providing a way clearer strategy. What you’re trying to succeed in? Focus on that and make it base to your responsive web design efforts and end in a simpler SEO strategy for your website.  

Conclusion:

                   The first thing you ought to do before incorporating a mobile responsive design is to provide time for your planning. Careful planning will usually result in a greater and more thoughtful design. Planning also will facilitate your plan what you would like the web site to appear like, and to basically know the aim of the web site – which is immensely important for the users. Lastly, planning ahead and knowing the aim of your website will facilitate you in your long-term SEO goals. this can be because by understanding your website, you’ll have a way easier time doing all your keyword research because you already know the vocabulary of your business or service.

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