The Best 9 Useful SEO Checklist 2021
Do you want to improve your technical SEO? In order to improve your technical SEO, having a complete SEO strategy or SEO checklist is very important. Ensuring that your website is in tip-top shape helps cause more organic traffic, ranking keywords, and conversions. No matter what industry your brand or company is in, the principles of technical SEO have not been more important. As launched in 2021, Google proclaimed its Google Page Experience update. It analyses page experience signals and shows the ranking factor.
To ensure you’re putting your best technical SEO foot forward, communicate with the digital marketing experts at Perfect Search. Let’s not waste more time and jump into the list of useful technical SEO checklists.
Here goes the list of useful SEO checklists.
1. Add structured data or schema markup
Structured data helps provide information a few pages and its content – giving context to Google about the meaning of a page, and helping your organic listings stand out on the SERPs. One of the foremost common sorts of structured data is named schema markup. There are many alternative varieties of schema markups for structuring data for people, places, organizations, local businesses, reviews, and then rather more. You can use online schema markup generators, like this one from Merkle, and Google’s Structured Data Testing Tool to assist create schema markup for your website.
2. Update your page experience – core metrics
Google Page Experience is a signal combination of Core Web Vitals with the present search signals. Such as safe browsing, mobile-friendliness, HTTPS security, and meddling interstitial guidelines.
If you would like a refresher, Google’s Core Web Vitals are comprised of three factors:
First Input Delay (FID) – FID counts in someone first interact with the page. To confirm a decent user experience, the page should have an FID of but 100 ms.
Cumulative Layout Shift (CLS) – This measures the visual stability of elements on the screen. Sites should strive for his or her pages to keep up a CLS of but .1 seconds.
Largest Contentful Paint (LCP) – LCP measures the loading performance of the biggest contentful element on the screen. this could happen within 2.5 seconds to supply an honest user experience.
These ranking factors will be measured in a very report found in Google Search Console, which shows you which of the URLs have potential issues. There are lots of tools to assist you to improve your site speed and Core Web Vitals, including Google PageSpeed Insights, Lighthouse, and Webpagetest.org.
Some optimizations you’ll make include:
- Optimizing image formats for the browser
- Implementing lazy-loading for non-critical images
3. An optimized XML sitemap, necessary on your site.
XML sitemaps tell search engines about your site structure and what to index within the SERP. Having detailed information about your site structure is very important on the SEO checklist for improving.
An optimized XML sitemap should include:
- Only 200-status URLs.
- Any new content that is included in your sites like products, recent blog posts, and more.
- No over 50,000 URLs. If your site has more URLs, you must have multiple XML sitemaps to maximize your crawl budget.
You should exclude the subsequent from the XML sitemap:
- URLs with parameters.
- The URLs with 4xx or 5xx status codes.
- URLs that have no-index tags or canonical tags or the ones with 301 redirecting.
- Duplicate content.
You can check the Index Coverage report in Google Search Console to work out if there are any index errors along with your XML sitemap.
4. Crawl your site and appearance for any crawl errors
Now, you’ll want to make sure your site is free from any crawl errors. Crawl errors occur when an inquiry engine tries to succeed on a page on your website but fails. There are many tools to help you do this, like using Deep Crawl, Screaming Frog, and SEOClarity. Once you’ve crawled the positioning, hunt for any crawl errors. you’ll also check this with Google Search Console.
When scanning for crawl errors, you’ll want to consider these points:
- Correctly implement all redirects with 301 redirects.
- Undergo any 4xx and 5xx error pages to work out where you wish to redirect them to.
Note: To require this to the following level, you must even be on the lookout for instances of redirect chains or loops, where URLs redirect to a different URL multiple times.
5. Confirm your site has an optimized robots.txt file
Robots.txt files are instructions for program robots on a way to crawl your website. Every website encompasses a “crawl budget,” or a limited number of pages that will be included during a crawl – so it’s imperative to form sure that only your most significant pages are being indexed. On the flip side, you’ll want to create sure your robots.txt file isn’t blocking anything that you simply definitely want to be indexed.
Here are some example URLs that you simply should disallow in your robots.txt file:
- Admin pages
- Temporary files
- Cart & checkout pages
- URLs that contain parameters
- Search-related pages
Finally, you’ll want to incorporate the situation of the XML sitemap within the robots.txt file. you’ll use Google’s robots.txt tester to verify your file is functioning correctly.
6. Fix broken internal and outbound links
If you have a poor link structure, it will result in a poor user experience for both search engines and humans. It may be frustrating for people to click a link on your website and find that it doesn’t take them to the correct or working URL.
You should confirm your check for a pair of various factors:
- Links that move to a 4XX error page.
- Links that are 301 or 302 redirecting to a different page.
- An internal linking structure that’s too deep.
- Orphan pages that aren’t being linked.
To fix broken links, you ought to update the target URL or remove the link altogether if it doesn’t exist anymore.
7. Migrate your site to HTTPS protocol
During the year 2014, Google publicized that HTTPS protocol is a ranking factor. So, in 2021, if your site continues to be HTTP, it’s time to create the switch. HTTPS will protect your visitors’ data to confirm that the information provided is encrypted to avoid hacking or data leaks.
8. Get eliminate any duplicate or thin content
You need to stand on the surer side by confirming that of no thin or duplicate content on your website as you next SEO checklist. Duplicate content will be caused by many factors, including page replication from faceted navigation, having multiple versions of the location live, and scraped or copied content.
It’s important that you just are only allowing Google to index one version of your site. for instance, search engines see all of those domains as different websites, instead of one website:
Fixing duplicate content may be implemented within the following ways:
- Setting up 301 redirects to the first version of the URL. So, if your preferred version is https://www.abc.com, the opposite three versions should 301 redirect on to that version.
- Setting the well-liked domain in Google Search Console.
- On duplicate pages, do not implement any canonical tags or no index.
- On any possible chance, delete any duplicate content
- In Google Search Console, set up the parameter handling.
9. Ensure your URLs have a clean structure
Straight from the mouth of Google: “A site’s URL structure should be as simple as possible.” Overly complex URLs can cause problems for crawlers by creating unnecessarily high numbers of URLs that time to identical or similar content on your site. As a result, Googlebot could also be unable to completely index all the content on your site. This is the last on the list of SEO checklist.
Here are some samples of problematic URLs:
Sorting parameters. Some large shopping sites provide multiple ways to sort identical items, leading to a far higher number of URLs. For example:
Irrelevant parameters within the URL, like referral parameters. For example:
If it is possible, you will be required to shorten URLs by cutting down the unnecessary parameters.