Website Analytics
Website Analytics
Audience Insights
Demographics: Data about the age, gender, language, and interests of your visitors. This helps you understand your audience’s composition and tailor content to meet their needs.
Device Usage: Breakdown of the devices used to access your website, such as desktops, tablets, and smartphones. This helps you optimize for mobile responsiveness and user experience.
Conversion Tracking
Conversion Rate: The percentage of visitors who complete a desired action (e.g., purchase, sign-up, download). It helps you measure the effectiveness of your website in turning visitors into leads or customers.
E-commerce Tracking: If you have an online store, track product sales, revenue, and average order value (AOV). This helps you understand your website's ROI and identify popular products.
Behavior Flow
Page Views & Popular Pages: Tracks how many times each page on your website is viewed. It also identifies which pages are most popular and which ones might need optimization.
Exit Pages: The last pages users visit before leaving your site. If users are frequently exiting on a particular page, it could indicate a problem with that page (e.g., poor content, navigation issues).
Bounce Rate
Bounce Rate: The percentage of visitors who leave your website after viewing only one page. A high bounce rate could indicate that the landing page isn’t compelling or the site isn’t meeting user expectations.
Exit Rate: Similar to bounce rate but measures the percentage of visitors who exit the site after viewing a specific page, even if they visited other pages beforehand.
Site Speed & Performance
Page Load Time: The time it takes for a page on your website to load. Slow loading speeds can lead to high bounce rates and poor user experience. Google also considers page speed a ranking factor.
Core Web Vitals: A set of performance metrics that measure user experience, focusing on page load times, interactivity, and visual stability.
SEO Performance
Organic Search Traffic: Tracks how many visitors come from search engines like Google and Bing. Organic search traffic is an indicator of the success of your SEO efforts.
Keyword Rankings: Tracks which keywords your website ranks for and their position in search results. This can help you optimize your content for better rankings and traffic.